Today, we have released our major new report on the shape of the voter landscape, The Broken Coalition
This report details our latest insights into voting intention across Britain through the scope of our Value & Identity Clans of Great Britain.
The analysis uses extensive data of tens of thousands of voters dating back to 2017 to build a unique and comprehensive understanding of how key voter segments have shifted their allegiances over a turbulent period in British politics.
An advanced statistical model classifies voters into one of ten groups in what we call “values and identity clans” based on attitudinal data.
Read the full report