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BMG Research is an award-winning social research and analytics agency

When we partner with our clients, our impactful insights enable informed decision-making, shape policy and guide investment, leading to better public services, positive customer experiences and a fair and equitable society.

We work with clients to fully understand the challenges faced by their organisations, identify priorities for action and evaluate the impact of change. We combine our in-depth topic knowledge and methodological expertise with sophisticated analytics and impactful insight to create bespoke solutions tailored to each client’s need.

Research and analytics expertise

Qualitative research

Qualitative research

Our research explores people’s experiences, views and behaviours, along with the underlying reasons behind them.

Employee engagement

Employee engagement

We research employee engagement, culture and wellbeing to enhance productivity and the overall success of an organisation.

Evaluation and effectiveness

Evaluation and effectiveness

We design and deliver comprehensive impact and process evaluations and determine the effectiveness of your actions and interventions.

Public perceptions

Public perceptions

We measure public opinion across an array of policy areas, working closely with governments, media organisations, think tanks and political parties.

Customer experience

Customer experience

Gain a deeper insight into your customers’ needs, preferences and behaviours with our customer understanding and segmentation surveys.

Business insights

Business insights

We offer invaluable insights that assist our clients to better understand the challenges and opportunities present in the business landscape.

Omnibus surveys

Omnibus surveys

We conduct a number of interviews with a specific target group, providing quick and valuable insights to help you make informed business decisions.

Who we work with

Our vast portfolio of clients includes the largest government departments. In addition, we also work with government agencies and regulators, local authorities, charities, utility companies and housing associations.

Our projects range from small to large, from exploratory research to evaluation and from qualitative to quantitative, including producing a number of official statistics. Topics are varied and include crime and justice, media use and online harms, health policy, tourism and leisure, customer experience and industrial and trade policy.

Latest projects

Children’s wellbeing in a digital world for online safety organisation

Children’s wellbeing in a digital world for online safety organisation

Infection concern on public transport for transport operator

Infection concern on public transport for transport operator

National charity staff survey

National charity staff survey

Standards and memberships

MRS Awards 2024 winner - Media Research
Cyber Essentials Plus logo
MRS Inclusion Pledge logo
INTERVIEWER QUALITY CONTROL SCHEME
PQAL and UKAS 27001 logo
MRS Net Zero Pledge logo
MRS Fair Data
MRS Evidence Matters company partner
MQA - ISO 20252 logo
MQA - ISO 9001 logo

News and insights

BMG and The i poll: Voting intention, the Burnham Bounce and Farage’s approval ratings

BMG and The i poll: Voting intention, the Burnham Bounce and Farage’s approval ratings

3 August 2026

Burnham might back more drilling in the North Sea. Do the public?

Burnham might back more drilling in the North Sea. Do the public?

23 July 2026

On every trait voters value in a leader, Burnham beats Farage

On every trait voters value in a leader, Burnham beats Farage

1 July 2026

The Burnham bounce: Labour’s lost voters are listening again

The Burnham bounce: Labour’s lost voters are listening again

29 June 2026

BMG and The i poll: Labour leadership and youth unemployment

BMG and The i poll: Labour leadership and youth unemployment

1 June 2026

BMG and The i poll: Labour leadership and Middle East conflict

BMG and The i poll: Labour leadership and Middle East conflict

5 May 2026

NEWS RELEASE

NEWS RELEASE

14 April 2026

Robotaxis in London

Robotaxis in London

14 April 2026

BMG study with Internet Matters in Digital Wellbeing

BMG study with Internet Matters in Digital Wellbeing

8 April 2026

Welsh polling on energy attitudes

Welsh polling on energy attitudes

8 April 2026

BMG and The i poll: Iran War and cost-of-living pressures

BMG and The i poll: Iran War and cost-of-living pressures

30 March 2026

BMG and The i poll: Tactical voting and Iran War

BMG and The i poll: Tactical voting and Iran War

9 March 2026